February 26, 2024
By Fumilola Gboteku, LAGOS
Mr Jide Awe, Chief Executive Officer, Jidaw.com, says embracing digital technologies will help revolutionise Nollywood and the entertainment industry in general for growth and innovation.
Awe said this on Monday during the 5th edition of the Nollywood Economic Outlook in Lagos.
He said harnessing the power of data, AI, and emerging platforms would help the industry reshape storytelling and audience engagement.
“In a rapidly evolving landscape, digital transformation emerges as the catalyst propelling Nollywood into a new era of innovation and growth,” he said.
He noted that with the advent of digital transformation, opportunities were abound to enhance creativity, streamline processes, and captivate audiences on a global scale.
He explained that amidst the promise of progress, challenges loomed on the horizon as the journey toward digital transformation was riddled with obstacles, from infrastructure constraints to privacy concerns.
Awe, however, said through collective determination and strategic partnerships, Nollywood could surmount its challenges by leveraging digital solutions to unlock unprecedented growth and prosperity.
Similarly Toke Benson-Awoyinka, Lagos State Commissioner for Tourism, Arts and Culture, lauded the organisers for sustaining the engagement in the creative sectors and promoting digital transformation to accelerate the growth of the creative industry.
Represented by Adebukola Agbaminoja, Executive Secretary/Chief Executive Officer, Lagos State Film and Video Censors Board, Awoyinka pledged that the state government would continue to partner Nollywood in the area of innovation to drive policies.
In his opening remarks, Don-Pedro Aganbi, convener of the event, noted that collaboration, innovation and infusion of digital technology was indispensable in the quest to move Nollywood to the next level and ensure it continued to contribute to the nation’s economy.
The News Agency of Nigeria (NAN) reports that the event highlighted the importance of embracing global best practices, investing in talent and technology, promoting inclusivity, and fostering collaboration across the industry’s value chain. (NAN)
